Kemi Anthony is a Marketing Leader at IKEA, where she helps shape how the brand speaks to people across the UK and Ireland. In this open conversation, she shares the story of her career, the experiences that shaped how she leads, and why representation matters in the way IKEA communicates. Hear how IKEA is creating opportunities for Black communities, from marketing that reflects the people it serves, to support for Black entrepreneurs and professionals. Whether you're looking for your next opportunity or hoping to create one for others, this session will show you how to build a career that takes you further than you planned for.