Black Business Week 2026

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KEYNOTE: A masterclass on how to turn strangers into customers

15 Oct 2026
Theater 1
The best salespeople make it look effortless, the hook, the timing, the energy, all of it feels instinctive. It isn’t. It’s a craft, built the same way any other skill is, through repetition, feedback, and knowing exactly what you’re doing and why. This masterclass gets into the mechanics behind a great pitch: catching someone’s attention from the start, holding their interest, and priming them to purchase. You’ll also learn how to bring your own personal style into every pitch, so it never feels like you’re just following a script.