It takes more than going live to build a loyal following, a real community and consistent sales. This panel brings together Black entrepreneurs who’ve grown their businesses through eBay Live to share what they’ve learned from trial and error. Understand how to hook viewers in the first few seconds, the value of repeatable formats, and how to choose products that convert. You’ll find out what’s working across the platform, how to get started, and what they would prioritise if they were to start from the beginning.