Every founder eventually asks the same question: what's actually driving this. For some it's wealth, for others it's legacy, faith, freedom, or simply refusing to quit. Knowing your own answer is what you fall back on when a business gets genuinely hard, and building on your own terms often means there's no established playbook to follow. This session brings together founders who've each built their own way forward, sharing what's carried them through the hardest stretches, how they pour back into themselves, and how they've learned to tap into that inner strength when it matters most.