The cost of building in public is real: embarrassment, scrutiny, and the risk of people watching you fail before they see you succeed. It’s exactly why so many founders wait, building behind closed doors until things feel polished enough to share. But waiting can cost you. Brands like Odd Muse, PerfectTed and Hair Syrup have built genuine cult followings by growing entirely in public, mistakes and all. This panel hears from founders on how they’ve grown their own brand, what they’ve learned from putting themselves into the spotlight, and why the founders who let people in tend to build something people stay loyal to.