Shopping is moving from scrolling to watching. Live commerce lets customers see a product in action, ask questions and buy on the spot, and eBay Live is one of the fastest growing platforms leading this shift. This talk gives you a quick introduction to how content, commerce and community come together to reach completely new audiences. Whether you’re brand new to live selling or already selling online, you’ll learn what makes a live selling experience work, how to get set-up, and why it might be easier than you think to see results.