Adam is an Associate HR Business Partner at the BBC, where he supports strategic transformation initiatives across the Content division. With a strong background in HR project delivery and organisational change, he helps shape and implement effective people strategies. Alongside his corporate role Adam is a property entrepreneur and investor running his own Serviced Accommodation units and focused on sourcing property deals for investors across the Midlands area. For over a year, he has gone live on Instagram every Sunday, consistently sharing insights into property investment, entrepreneurship, and the realities of building a business while managing a full-time career. He also documents his journey through weekly YouTube vlogs, offering a candid look at life behind the scenes. Living with the blood condition Sickle Cell Anaemia, Adam is passionate about raising awareness and creating the freedom to do so, not just for himself but to inspire others affected by chronic conditions to build their lives beyond limitations.