Founder & Business Growth Strategist, Be the Boss International Daniella Genas BA. MA. MBA is the founder of Be The Boss International and the strategist behind six- and seven-figure transformations for service-based entrepreneurs who are done winging it. Armed with nearly 20 years of business experience, an MBA in Advanced Strategy, and the lived reality of building and selling her own company, Daniella helps founders scale with structure, lead with confidence, and finally step into their CEO identity. Her signature VISSA(TM) Framework - Vision, Innovation, Strategy, Systems, and Accountability, has helped entrepreneurs across industries grow sustainable, profitable businesses without burning out.