Lead, UK Seller Community & Engagement, e Bay Jaimmie Riley is a dynamic leader with over 14 years of experience in performance marketing and business operations, specialising in scaling international brands and fostering innovative solutions. Currently spearheading eBay UK's seller community and engagement team, Jaimmie is dedicated to empowering small businesses through educational initiatives and community networking across the UK. With a successful track record of guiding companies from idea to income stream, including the sale of F5 Media and founding a performance marketing agency and two ecommerce brands, Jaimmie brings invaluable insights to the panel on avoiding common growth traps in business development. Her diverse experience spans consulting for brands like Digistore24 and The Simple Folk Co, showcasing her adeptness in navigating both entrepreneurial ventures and corporate environments.