Founder & CEO, Flora & Curl Rose Ovensehi is a British entrepreneur and the founder and CEO of Flora & Curl, a natural haircare brand dedicated to textured hair. She launched the company in 2017, inspired by her personal journey of embracing her natural hair and the challenges she faced in finding effective, clean products. Rose's transition began in 2011 when she stopped chemically straightening her hair and sought healthier alternatives. Frustrated by the lack of suitable products, she started formulating her own using natural ingredients in her mother's kitchen. She shared her DIY recipes on YouTube, which garnered positive feedback and encouraged her to develop her own product line. After saving GBP6,000 and leaving her job as an urban transport planner, she attended a cosmetic science school to refine her formulations before officially launching Flora & Curl. Since its inception, Flora & Curl has expanded its reach, being stocked in major UK retailers like Boots and Superdrug, and shipping to over 80 countries. In 2024, Rose was awarded a winner in the Small Enterprise Award category at the everywoman Entrepreneur Awards, recognizing her success in building a profitable business with fewer than 25 employees. Rose Ovensehi's journey from DIY haircare enthusiast to successful entrepreneur exemplifies her dedication to natural beauty and empowering others to embrace their natural hair.