Founder & CEO, Ashcorp GroupYinka Ash is one of the most influential figures in fashion. A visionary entrepreneur, cultural architect, and the driving force behind Ashcorp Group, Yinka is redefining what luxury means on the global stage.In 2017, he launched Ashluxury, a pioneering concept store that redefined luxury retail in Nigeria. He introduced high-end fashion to Nigerian and African high-net-worth consumers, creating an ecosystem where global luxury could thrive in Africa. Through his relentless innovation, deep cultural storytelling, and business strategy, he has built a multi-million-dollar empire.Building on this momentum, he launched Ashluxe in 2019, an original luxury streetwear brand that fuses' African culture with contemporary aesthetics. Yinka is a distinguished member of the BoF 500 and was recognized on the Vogue Business 100 Innovators list in 2025.In March 2024, Salem took on the role of Chief of Staff to the EVP of Technology. In this influential position, she is a trusted partner in shaping and executing bp's technology strategy.