Speakers

Antonia Okonma Shittu is the Founder and CEO of A-List Lace Hair, the luxury wig and hair brand she founded in 2008. What began with Antonia selling hair from the boot of her car has grown into a multimillion-pound international business, generating over £20 million in sales and serving customers around the world, with studios in London and New York. With almost two decades of experience in the hair industry, Antonia has built A-List by combining product innovation, premium quality and a deep understanding of the modern wig customer. The brand’s hair has been worn by global names including Naomi Campbell, Serena Williams, Nicki Minaj and Jourdan Dunn. Today, Antonia is passionate about sharing what she has learned about building a brand, scaling beyond the salon chair and turning industry knowledge into a commercially successful business with global reach.