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Cajovi St Matthew Daniel

Cajovi St Matthew Daniel

Founder, W/Cajovi & W/TheCousins

Cajovi is a cultural strategist and entrepreneur operating where the creator economy, talent management and brand strategy meet. As Founder & CEO of W/Cajovi, a talent management agency for Black and multicultural creators and W/TheCousins, a global platform of 6,000+ Black and multicultural creators generating cultural insights, proprietary data and content production at scale, she has helped Black creators generate over £5M while building two companies in full view of the industry. Named one of the Top 26 Marketers to Follow in 2026, Cajovi founded Respect The Game, an exclusive dinner series for senior creator economy professionals; and The Creator Clinic, a sold-out experiential event for the next generation of creators. Her work bridges cultural authenticity, commercial strategy and the kind of radical transparency that turns audiences into communities.

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