Honey Akinbo
Honey is an experienced Brand and Social Media Marketing professional, specialising in developing creative campaigns that bring sport and culture together. She has led groundbreaking social strategies for Barclays’ sponsorship of the Premier League and Barclays Women’s Super League, creating content that drives fan engagement, amplifies key moments, and sparks conversation across digital platforms.
In her role as Head of Barclays Football Social Media, Honey has delivered high-impact campaigns that connect authentically with diverse audiences, shaping how the brand shows up in the fast-moving digital space. She is passionate about storytelling that inspires the next generation of fans, particularly at the intersection of football, fashion, and lifestyle.
Alongside her marketing career, Honey is also an established sports presenter, known for her engaging analysis and fresh perspective on football, culture, and lifestyle.