Speakers

Irene is the Founder of TTYA Inc. (Taller Than Your Average), building businesses at the intersection of culture, fashion, technology and consumer behaviour. She is the creator of TTYA [LAB], a wardrobe system for tall women, and TTYA Talks, a platform creating space for conversations, community and cultural exchange. With more than a decade of experience spanning fashion, music and brand strategy, Irene has built partnerships with global brands including Nike, Louis Vuitton and Beats by Dre. Her work increasingly explores the opportunities across women’s sport, community and underserved consumer markets. Named one of Vogue Business’ 100 Innovators in 2024 and a Billboard Global Power Player in 2025, Irene continues to build TTYA as a global platform rooted in identifying overlooked audiences and turning cultural insight into commercial opportunity.