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Jamelia Donaldson

Jamelia Donaldson

Founder & CEO, TreasureTress

Jamelia is the Founder and CEO of TreasureTress, Europe's largest subscription service dedicated to curly hair product discovery. TreasureTress fills a critical gap in the UK market for quality curly hair products, while also nurturing a vibrant, interconnected global community. Recognising the beauty industry's longstanding disregard for Black and multi-ethnic consumers, Jamelia launched a consultancy arm empowering brands worldwide to build authentic connections with this underserved market. Her expertise has been featured in Forbes, BuzzFeed, and The Times. She also spearheaded TreasureTress' inaugural Trend Report: "The Untapped Opportunity in the UK Afro Hair Market.

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