Janet Davies
Janet has always challenged the rhetoric that “Afro hair doesn't grow”. For over a decade, she has mastered the most effective ways to maximise growth and length retention. Out of this passion, Ominira Naturals was born—with a mission to empower, equip, and educate women with products, tools, and methods that allow Afro hair to truly thrive. Every product is formulated with Black women’s health in mind, without the toxic chemicals that endanger our wellbeing
What makes Janet’s journey extraordinary is that she built Ominira while raising two children under two, scaling to £1.5M in sales in just three years with a 73% customer return rate. These results highlight both the demand for, and the impact of, Black-owned hair care brands that personally identify with the issues at play and create category-defining solutions women cannot live without.