Speakers

Jordan Mitchell is the co-founder of Good Culture and Good Sport, two agencies known for shaping how brands, talent and athletes show up meaningfully in culture.

With over a decade of experience across corporate, entertainment, and creative industries, Jordan brings a unique blend of commercial acumen and cultural insight to her work. Having started her career within leading corporate environments, Jordan transitioned into brand and talent strategy with a focus on long-term impact. She has since led cultural positioning and partnership strategy for brands such as Barbour, Creed, Pattern, Flannels, Airbnb, SKIMS, Marc Jacobs, and Good American. Her strategic work also extends to talent working with the likes of Rosie Huntington-Whiteley, Dina Asher-Smith, Alessia Russo, Naomi Schiff, Rochelle Humes, Clara Amfo, and Sabrina Elba through narrative development, brand alignment, and global visibility.

Jordan regularly contributes to wider industry conversations through platforms like The Telegraph and Grazia, where she writes on topics spanning diversity, motherhood, and career evolution offering a personal perspective on the shifting dynamics of modern leadership.