Speakers

Karimah is a senior marketing lead at L'Oréal, leading strategic brand vision, media execution, and commercial performance across prominent portfolios within L'Oréal's Consumer Products and Luxe divisions. With over a decade of beauty sector expertise, Karimah has built a reputation for driving exceptional growth and commercial turnaround. She’s particularly known for significantly deepening her brand's connection with diverse demographics, overindexing with the Black community to ensure her brands remain highly relevant and culturally resonant leaders in the market. A collaborative and forward-thinking leader, Karimah has been recognised as a 2026 finalist for the Black British Business Awards for her contributions within the Fashion, Beauty and Consumer category. Through her commercial acumen and innovative campaigns Karimah continues to shape a more diverse, dynamic beauty landscape.