Mariam Ziada
Specialising in partnership development and commercial strategy , Mariam works with globally recognised creators, shows and brands including The Diary of a CEO (Steven Bartlett), Begin Again (Davina McCall) and We Need to Talk (Paul C. Brunson). Her role focuses on shaping partnerships that align with the creative output of these shows, enabling brands to connect with audiences through social, live events, podcasts, publishing and consumer products.
Mariam currently works at FlightStory, the global media and investment company founded by Steven Bartlett. With broad experience across media, communications and brand strategy, she is passionate about the power of storytelling in the creator economy, helping talent and global brands like Airbnb, Vodafone and PerfectTed connect in ways that cut through the noise, grow influence and create lasting value.