Speakers

Michael joined Social Chain on the founding team and helped grow it from a Manchester startup to a $300M market cap, launching its US operation in New York. He then ran Offbeat Media, a Mark Cuban-backed TikTok agency managing communities reaching 200M+ North American users. In 2023, he co-founded Butterfly Effect — an AI-first creator marketing agency that won Best Small Agency at the 2024 Global Agency Awards. He has delivered campaigns for Uber, Square, McDonald's, Formula E, and brands across regulated industries including nicotine and finance. Michael now turns those hard-won scale-up tactics into sharp, actionable strategies for emerging founders