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Sable Owusu

Sable Owusu

Director of Marketing, Events & Communications, VaynerMedia EMEA

Sable is a senior marketing and communications leader with over 15 years’ experience shaping culture, building brands and connecting audiences across music, entertainment, media and advertising. Her career spans some of the world’s most influential cultural and entertainment businesses, including VaynerMedia, Universal Music, BET and Live Nation, with experience across brand marketing, partnerships, communications, live experiences and cultural strategy. She is also the Founder of Hyke It Up, a fast-growing community created to increase Black representation in the outdoors, now connecting more than 7,000 members. From music and entertainment to advertising and entrepreneurship, Sable has built a career around understanding what moves culture, what earns attention and how brands can meaningfully be part of both.

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