Speakers

Shaina is the Founder and CEO of Bask & Lather Co., a nine-figure, bootstrapped, Black-owned textured haircare brand rooted in science, heritage, and performance. A board-certified nurse practitioner, Shaina transformed family hair remedies into a global, results-driven brand trusted by millions. Under her leadership, Bask & Lather has achieved 1,400% growth from 2024 to 2026, earned #1-ranking products on TikTok, and became the #1 Black-owned haircare brand on Amazon. Bask & Lather has been named to the Inc. 5000 for two consecutive years, while Shaina was recognized on Inc.’s 2026 Female Founders 500 list for entrepreneurial leadership and impact.